On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
Big cloud courts Southeast Asian enterprises: Amazon, Microsoft, and Google are facing stiff competition in the region as China’s big cloud offers deep discounts. More lackluster earnings could be ahead.
Neeva’s AI search with sources: AI is heating up the search market and opening the playing field for smaller contenders. Results quality will trump speed to market.
Google has more than just Microsoft to worry about: As consumers give other search interfaces a try, that could ding Google’s search empire.
T-Mobile outage affects users nationwide: Widespread mobile and 5G disruptions are happening more frequently, with little accountability or explanation. They’re also affecting partner mobile virtual network operators.
Inflation hasn’t made a dent in travel demand: Airbnb, Marriott, and United all reported strong Q4 earnings despite higher prices for airfare and lodging.
Inflation is changing anxious consumers’ financial goals. Banks can play a big role in helping them feel supported.
They support the government’s open banking framework, and they expect to see financial accessibility improve for the underserved.
TD Bank and First Horizon Bank hope their plan will convince regulators to okay their deal.
eBay acquires 3PM Shield to guard against fakes and protect consumer trust: The ecommerce marketplace’s purchase comes as lawmakers, retailers, and brands take a harsher stance on counterfeits and retail theft.
Temu puts its US ambitions on display with Super Bowl ad: But the company’s customer service struggles could sink its chances of competing with Amazon and Shein.
Ad emissions matter: LATAM Airlines is one of a number of advertisers to consider the impacts of their campaigns.
Investor pressure and slowing growth most likely led FIS to spin off Worldpay, which it bought four years ago during a payments M&A frenzy.
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
It’s getting harder to make money selling on Amazon: The retail giant is pocketing over 50% of marketplace sellers’ revenues, up from 40% five years ago.
Albertsons launches Sincerely Health: Another grocery giant enters the food-as-medicine movement.