YouTube’s ad frequency capping solution should help campaign ROI: The video giant cites data suggesting advertisers can earn better returns by showing fewer ads.
Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.
We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending—and 10.2% of total video ad spending—by the end of 2023.
The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.
Ads on the menu: Advertising links to services like OneDrive are appearing as menu items in Windows 11 dropdowns. It’s a way to boost advertising and target ads, but it’s not welcome.
Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.
Holiday travel demand was already low, but it just got lower: Domestic travel looks to slow significantly this season due to higher airline ticket prices.
It’s the first feature of its kind in a financial app. But becoming a super app is a competitive race full of challenges.
After reviewing the books, Binance is walking away from its nonbinding agreement to buy crypto exchange FTX.
After receiving funding just last month, the firm is looking for potential buyers, signaling hard times for all.
FedEx says volumes are lower than expected going into the holiday season: But UPS anticipates a peak later in the year as shoppers return to stores and supply chain concerns fade.
The company’s gross merchandise volume surged 62% YoY thanks to a boost in active customers and merchants.
Disney’s blockbuster streaming numbers aren’t cutting it: Despite a whopping 12.1 million subscribers, investor pressure is pushing Disney to dramatically increase ARPU.
The early results are in: Foot traffic saw increases week over week between September 19 and October 16, suggesting the holiday season may have kicked off earlier in-store, per Placer.ai.
Retailers focus on delivery certainty rather than speed: Saks Off Fifth is the latest retailer to offer shoppers a specific delivery date.
Consumers’ holiday shopping habits have changed: While 84% of shoppers say sales are a priority in gifting decisions, only 47% plan to shop on Black Friday.