Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.

Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.

Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.

Fisker’s ‘affordable and sustainable’ EV: The automaker will soon start production of its Ocean EV to compete with Tesla. It illustrates the industry’s difficulties with building a truly affordable EV.

Getting DTx apps like Big Health’s Sleepio on formularies mean doctors trust them—something important to ensure patient uptake.

Osmind’s Zoom mental health integrations show how mental health is at the forefront of virtual care.

Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse

As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.

Influencer marketing and local advertising collide in college sports: Changes to name, image, and likeness rules have helped brands reach brand new markets.

Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.

On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.

A tale of two fast-fashion retailers: Zara’s fashion-forward styles win customers while H&M struggles to convince value-conscious shoppers to spend.

The average US social buyer will spend $518 via this channel in 2022, up 26.9% from last year. Annual spend will increase by $419 per buyer over the next three years, reaching $937 in 2025.

Area 120 on Google’s chopping block: Google simplifies operations by downsizing jobs and funding within its in-house incubator. It could be an early sign of a more decentralized tech industry.

A Figma of an acquisition: Adobe’s $20B Figma purchase has the potential to unlock the remote collaboration market and absorb a growing client base. Could regulators nix the deal on market dominance?