Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.
We predict consumer spending will remain strong this holiday season with 7.0% growth to $1.297 trillion, though much of the gain will be due to inflation. But competing crosscurrents driving consumer demand will also determine how the season performs. Here’s our take on which factors are most likely to dominate.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
Welcome to the world of white label EVs: Taiwanese multinational Foxconn is applying its component manufacturing model to its new EVs, which it is open to selling to other companies to brand as their own.
Kroger’s acquisition of Albertsons faces an uphill battle: The move would help Kroger scale its business and retail media network, but reduced competition could raise prices for consumers.
Widespread layoffs at Microsoft: The job cuts affect less than 1,000 but stretch across the organization in the latest example of Big Tech bracing for a recession.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
A survey revealed that nearly 40% of FIs weren’t aware of the October 31 deadline for an implementation plan for the new rules.
Bank of America’s Erica reached 1B customer interactions, helped by offering both human and digital assistance.
Instacart, Uber, and Lyft try to make gig work more appealing: With workers still hard to come by, all three are adjusting pay and emphasizing flexibility to improve recruitment.
Digital coupons present an opportunity for retailers this holiday season: As inflation drives shoppers to look for deals, offering discounts can spur spending and encourage consumers to share data.