TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
Creators need working capital. Enter Spotter: The company has given $600 million to YouTubers through an innovative financing model.
The benefits of investing in employees go far beyond reducing turnover, Patty Soltis said on a recent “Reimagining Retail” podcast episode.
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
During the Great Recession, widespread unemployment, declining housing values, and general uncertainty caused many changes in shopping behavior, and some of these changes were a surprise.
Social media faces a great realignment: Gen Z, TikTok, and influencer marketing are major components of what's to come.
It’s only mid-September but people are already shopping for Halloween: That’s one reason that NRF expects Halloween spending to rise 5% and hit a record high.
Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.
Watch this video, featuring Meta’s John Cantarella, vice president, community and scaled partnerships, as he explains how fostering a community can give brands of any size a competitive edge because of how the relationships built over time can be leveraged for engagement and growth. In his role at Meta, Cantarella leads a team that helps leaders, creators, and brands—including Airbnb and Tonal—with their community strategy across Instagram and Facebook.
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
JCPenney’s ‘hyper-inclusive’ beauty counter concept goes nationwide: The retailer aims to make inclusive beauty products widely accessible.
The top product category for US luxury buyers is footwear, followed by handbags and leather goods, cosmetics and beauty products, and fragrance. Less than one-third of these shoppers bought accessories such as eyewear, jewelry, and watches in the past year.
While discretionary sales of pet products suffered in the first half of 2022 due to inflation, sales of food and wellness products remained strong.
2022’s global EV boom: This year could mark a turning point in EV adoption. Broader demand is driving more competition among automakers and could yield more affordable options outside China.