Not everyone is a fanatic about livestream shopping: Fanatics Inc. looks to expand in sports memorabilia, but the US live commerce market remains underdeveloped.

It isn’t ready to give up on the main street consumer. Moving forward, the unit faces many hurdles to overcome its losses.

The Michigan State-affiliated credit union must develop the brand around the unique needs of Gen Z.

Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).

Generative AI could revolutionize various verticals within banking. Here's our take on the top four areas where the technology could have the greatest impact.

A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.

Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.

Behavioral targeting works: That’s why investors are pouring $76 million into Wunderkind, which analyzes smartphone and desktop visitors’ real-time and historical browsing to determine their likelihood to convert.

In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.

Macy's and Best Buy are seeing a drop in sales of nonessential goods: Economic uncertainty, inflation force consumers to focusing on necessities like groceries.

Headline inflation across the Eurozone remained high at 8.5% in February: The European Central Bank could keep up interest rate hikes in an attempt to solve the malaise.

Una Brands raises another $30M in funding to buy more D2C brands: Like many ecommerce aggregators, it must find ways to benefit from its scale to succeed long-term.

Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.

Instacart’s revenues and profits spiked in 2022, helped by its growing ad business: That could speed up the timeline for the grocery delivery company’s long-awaited IPO.