On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.
Instagram is moving away from the popularity contest: The platform wants to generate more interest and engagement with the elimination of public like counts.
Which ad type do US adults trust?
In this On-Demand Meet the Analyst Webinar, our analyst dove into our latest US social commerce forecasts, and the areas poised for growth.
Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors.
Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
The App Store gatekeeper may need a new status: New EU and UK probes into Apple may finally force the company to rethink some of its more stringent App Store policies.