GoodRx wants patients to actually take their meds: It's equipping doctors with more reliable Rx information with its new tool, Provider Mode, to get the job done.
DexCare buys Womp: Here’s how they plan to bring ecommerce and online merchandising technology to healthcare clients.
TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
Roku’s smart home play: It’s leaning on its installed base of connected TVs as hubs for affordable smart home cameras, doorbells, and lights.
Will Microsoft’s Activision deal close? The acquisition is looking shaky following a report from a UK antitrust watchdog.
It turns out podcast exclusivity may not be the move: Layoffs at Spotify revealed that exclusivity drastically reduced Gimlet Media’s listeners.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.
Venture-capital-backed fintechs raised less cash in Q3, hitting a nine-quarter low.
The two partnered to provide a service that lets firms test-run in the cloud before migration.
Users of its cloud-based platform can select which services they need and pay as they go.
Teens represent untapped demand but they could be left exposed to losses and vulnerable to manipulation.
Starbucks and Delta team up on loyalty: Starbucks customers can now earn Delta miles as both companies look to broaden the reach and stickiness of their rewards programs.
Share2Pay lets teen shoppers send their shopping carts to their parents to check out, reducing cart abandonment.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
The retail labor movement wave keeps building: Workers at Amazon, and Lowe’s are among the latest to petition to unionize.