We’ve increased our forecast for US influencer marketing spend for next year from $4.6 billion to over $6 billion, following TikTok’s explosion.
This week on Behind the Numbers: Reimagining Retail, analysts Yory Wurmser and Sky Canaves discussed mcommerce trends with host Sara Lebow.
Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.
Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.
Eddie Bauer and On enter the fast-growing resale market: They’re the latest brands to bet that consumers’ desire to save money and growing interest in sustainability will drive incremental sales.
On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis.
Solar energy saves the day: By using solar panels integrated into their bodywork, Sono Motors’ EVs can get an additional 70 to 150 miles of range a week. Could solar panels solve EV range anxiety?
SIM cards are the new headphone jacks: Apple has unceremoniously retired the SIM card from US iPhone 14 models, making eSIM the only choice for upgraders. Is the rest of the industry ready?
We detail the challenges the top meditation apps could face this year.
The Super Bowl is a fixture of advertising: Fox has sold 95% of the event’s ad inventory, with spots going for as much as $7 million.
The Call of Duty series is a flashpoint of games consolidation: Sony and Microsoft are going to battle over rights to the Activision-owned franchise.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.
RH and Coach focus on the value of brand equity: The luxury retailers are willing to take a short-term hit by shifting away from discounting to boost the perception of their brands.
Amazon reins in Ring’s security: Adding end-to-end encryption to Ring cameras makes it harder for hackers to access security video, a sign that Amazon is enabling smart home security for the benefit of end users.
Amazon adds more robots amid a challenging labor market: The retail giant is buying Cloostermans, a company that builds warehouse technology.
The UK business secretary has written to Starling about claims of ineffective customer checks.
Customers can win up to £10,000 and other prizes every month, just by putting money in their savings accounts.