It fulfills Greenwood’s desire to work with Black-owned businesses and offers an example of community members supporting one another.
Retailers see community engagement as the path to driving sales: Rite Aid, Our Place, Herschel Supply Co., and others are taking a local approach to get shoppers through the door.
Twitter’s new product launches are all about performance marketing: With brands prioritizing bottom of funnel objectives, will it be enough to distract from the platform’s recent controversies?
Balenciaga’s broken creative process leaves: The brand is blaming its set designer and production firm for blowback from a campaign that goes over the line.
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Though year-over-year growth of social buyers is slowing slightly following a two-year surge, US social commerce sales will continue to climb through 2025. We take a look at what’s driving this growth, which platforms are emerging as leaders, and what social buyers really want.
On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.
Stiff competition and soaring costs drive H&M to cut 1,500 positions: The challenging economic environment is forcing European retailers such as H&M and Asos to look for ways to protect their bottom lines.
Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Microsoft’s Activision Blizzard takeover might need a reset: If the FTC sues to block the merger, the deal could miss its July deadline. The video game giant should prepare for the worst.
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Small-business and BNPL growth underscores two holiday trends and could direct investment for 2023.
Google has a secret workforce disruption plan: As Big Tech trims its workforce, Google is investing in a moonshot project that could make it less reliant on human tech talent.
We wrap up what happened at last week’s Wealth Management Transformation Summit session on ESG in London.
A bank board member deemed US banks “fickle and profit-driven,” and promoted the use of European lenders.