Estée Lauder outmaneuvers Kering to acquire Tom Ford: The $2.8 billion deal lets Estée Lauder keep full control over one of its biggest moneymakers and maintain its prestige beauty and fragrance dominance.

Best Buy muscles into patients’ homes: The consumer electronics retailer is counting on its Geek Squad and a partnership with Coeus h3c to drive future revenues.

Google Cloud and Epic restart partnership: We examine if it’s enough to move Google up the healthcare cloud rankings.

Digital health startups to watch: This week, we spotlight in-home medical care provider DispatchHealth and AI medical coding company Fathom on the back of recent funding hauls.

acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.

A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.

The card, issued by Celtic Bank and powered by i2c, will be Square’s first foray into small-business credit cards.

Small tech vs. Big Tech: The Tech Oversight Project is campaigning for a landmark antitrust law targeting Big Tech. But it might not be the boon to innovation it promises.

The banks are offering £1,000 to £2,000 to customers who install air-source heat pumps and other sustainable heating options.

Despite breakups, a stalled IPO, and regulatory scrutiny, the financial group’s lending business remains lucrative.

Are streaming services inflation-proof? Streaming revenues grew in Q3 despite concerns that inflation and fatigue would lead to subscription cancellations.

Despite the Basic With Ads subscription tier being released just two weeks ago, we’re forecasting Netflix will see US ad revenues of $830 million in 2023, growing to $1.02 billion in 2024. It’s an impressive acceleration in ad revenues, but it puts the company behind a few streaming rivals.

With Black Friday just a week and a half away, the holiday shopping season is upon us. And for every perfect gift that consumers cross off their lists, there’s bound to be one or two that miss the mark. Retailers are already preparing for the inevitable pile up of returns, which is good because those costs can swell quickly.