Mexican neobank succeeds through in-person outreach: Bankaya has made progress with the country’s unbanked by setting up physical kiosks—suggesting a hands-on approach can build digital trust with the underserved.
Digital currencies are coming soon to a country near you: Mexico introducing a plan to launch a Central Bank Digital Currency is only the latest development in the fast-developing market for digital currencies.
How PFM tools boosted engagement and sales for BBVA: An increase in users and interactions with tools designed to help people with their personal finances led to greater satisfaction and engagement—driving sales in the Spain-based bank’s home market.
Chainalysis’ crypto crime report found that illicit transaction activity reached all-time high in value—but an all-time low as a share of all crypto activity.
Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.
Walmart Inc. generated $20.38 billion in US click-and-collect sales in 2021.
2021 was a year of reckoning across various industries due to the worsening chip crisis. Chip and component supplies ran dry, exposing weaknesses in supply chains, while manufacturers scrambled to adjust product lines.
OPI and Xbox release nail polishes that unlock video game content: It’s another sign that brands are waking up to the fact that female consumers actually play video games.
Best Buy hops on retail ad network bandwagon: The electronics company is the latest of many to leverage its valuable consumer purchase data to form its own media company.
AT&T is trying to gobble up more of the remote monitoring market:: It’s Smart Meter partnership signals that telcos will play a bigger role in the RPM market amid the meteoric rise in remote monitoring users.
Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.
Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon
Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.
Crypto firms that let FIs offer their own products will attract significant funding this year—and overall funding will keep growing
Find out how to produce always-on marketing that is consistently authentic, relevant, and able to keep up with today’s fast pace and heightened consumer expectations
Use of the term “Latinx” inspires heated debate within US Hispanic communities: Very few US Hispanic adults consider themselves “Latinx,” despite the term’s popularity in pop culture.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.