Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.
Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon
Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.
Crypto firms that let FIs offer their own products will attract significant funding this year—and overall funding will keep growing
Find out how to produce always-on marketing that is consistently authentic, relevant, and able to keep up with today’s fast pace and heightened consumer expectations
Use of the term “Latinx” inspires heated debate within US Hispanic communities: Very few US Hispanic adults consider themselves “Latinx,” despite the term’s popularity in pop culture.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.
UK fintech founders blast Starling CEO’s claim that open banking has failed: Fifty-three founders co-signed a letter pointing to the technology’s growth since 2018. Meanwhile, regulators are preparing actions to make open banking easier.
African fintechs raised nearly $3 billion in 2021—here’s how it’ll fuel the next wave of innovation on the continent.
A Bankrate survey found it’s the main reason why US consumers don’t switch their accounts to another bank. Regulatory action could help, but marketing and product differentiation remain critical.
Indian neobank plans investing, lending launches: Jupiter will spend its $86M raise on broadening its product suite, potentially laying the foundation for a super app.
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.