Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
The EU won’t give Google a break: The search giant’s advertising dominance is showing cracks after years of steep fines, and another could be on the way.
During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.
Insider Intelligence spoke with Riy Edoo, senior director of product management at Pacvue, an enterprise software that works with brands, sellers, and agencies to manage their ecommerce businesses. Edoo shared insight into Pacvue’s recent partnership with Sam’s Club and the future of retail media networks.
On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis.
Supply chain congestion is easing: That’s bringing down retailers’ costs, which may (eventually) help reduce inflation.
B2B ad spending is expected to grow at a higher rate than we previously forecast, as pre-pandemic activities like trade shows once again see budget share and ad buyers in this market more permanently shift to digital media, said our analyst Kelsey Voss on a recent “Behind the Numbers” podcast.
Inflation creates a roadblock for plant-based meat companies: Beyond Meat and Impossible Foods are cutting employees as high prices cause sales to fall.
Burger King, McDonald’s, and Crispy Fantasy (yes, this is work-friendly) have all launched marketing campaigns that make what’s old new again.
iPhone charger removal results in $19 million fine: Apple gets dinged in Brazil for forcing new iPhone users to fork out more cash for necessary chargers—it’s the latest case against its consumer hostile decisions.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
Small, easy, and ‘unhackable’: Qunnect is building a global quantum internet based on a flagship device that’ll be relatively simple to scale. Its infallible security could preserve our digital future.
Younger consumers tighten budgets and rely on rewards programs to splurge on leisure activities.
We expect profits to drop due to Q3 M&A deals falling through and investors losing interest. Funding rising costs hasn’t been as lucrative.
As the cost of living rises, the range of different industries accepting BNPL is diversifying.
Users will immediately see what they spend their money on, aiding in budgeting. They can also track their carbon footprints.
The ad industry lost 8,700 jobs last month: Legal, tech, and economic issues have created a perfect storm that the industry will struggle to crawl out of.