Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.
Retailers call for stricter measures to prevent marketplaces from selling stolen goods: Critics say Amazon, Facebook, and eBay lack adequate protections to prevent fraud.
Google feels pressure from the EU’s antitrust streak: The company promised to negotiate to pay publishers who appear in search results after a hefty fine.
Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.
The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.
Storm clouds for Big Tech: Following record-high cloud spending, the top cloud providers saw declines in April. Economic upheaval means a rocky road ahead, but cloud demand will endure.
5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.
Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.
Sam’s Club looks to scale up its ad business: The Walmart-owned membership club’s ad platform leverages data from members’ purchases and searches to target shoppers with ads.
Big banks are cutting costs, and merchants are moving to cashless transactions. Here’s how neobanks are connecting with cash-first customers.
The relaunched Samsung Wallet lets users store payment cards and digital documents and features other tools that can help drive adoption.
Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.
Spotify is refocusing on brand safety: The audio giant announces some moves to court brands even as it slows down hiring initiatives.
Firefox hopes privacy will give it an edge: The browser now limits cookies to individual websites, creating a more private browsing experience.
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Consumers want to buy sustainable products: But inflation is driving them to trade down, which may slow sales of products made from recycled materials as well as organic foods.