acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.
NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.
Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.
Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.
The card, issued by Celtic Bank and powered by i2c, will be Square’s first foray into small-business credit cards.
Small tech vs. Big Tech: The Tech Oversight Project is campaigning for a landmark antitrust law targeting Big Tech. But it might not be the boon to innovation it promises.
The banks are offering £1,000 to £2,000 to customers who install air-source heat pumps and other sustainable heating options.
Despite breakups, a stalled IPO, and regulatory scrutiny, the financial group’s lending business remains lucrative.
Are streaming services inflation-proof? Streaming revenues grew in Q3 despite concerns that inflation and fatigue would lead to subscription cancellations.
Despite the Basic With Ads subscription tier being released just two weeks ago, we’re forecasting Netflix will see US ad revenues of $830 million in 2023, growing to $1.02 billion in 2024. It’s an impressive acceleration in ad revenues, but it puts the company behind a few streaming rivals.
With Black Friday just a week and a half away, the holiday shopping season is upon us. And for every perfect gift that consumers cross off their lists, there’s bound to be one or two that miss the mark. Retailers are already preparing for the inevitable pile up of returns, which is good because those costs can swell quickly.
British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury’s—heralding an acceleration of retail media in the UK. This Analyst Take will explore what’s driving the shift, as well as our predictions for the future of UK retail media networks.
Tesla’s self-driving is like a ‘drunken, suicidal 13-year-old’: Green Hills Software’s CEO is on a mission to sink Tesla’s Full Self-Driving release. He’s being ridiculed, but consumer surveys indicate agreement.
On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.