Google looks to take a bigger cut of the digital OOH market: Programmatic is especially hot, and brands are taking notice.
Malls need to change: As department stores right-size and shift to smaller formats, mall operators need new types of businesses to drive people to their shopping centers.
Across the board, links in creator bios are the most popular form of TikTok creator marketing. Duets and stitches, where creator content and brand content are joined in the same video, are also popular among mid-size businesses. This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.
Automakers and battery suppliers team up to expand capacity: Honda and LG are the latest companies to team up to share upfront costs in the race to roll out more EV models.
Beauty sales show no sign of slowing: Both Coty and Ulta Beauty reiterated a positive outlook as the premiumization trend continues.
Kroger invests in faster, better grocery delivery: The grocer is opening two highly automated fulfillment centers in Illinois and Tennessee to cast a wider net for ecommerce sales.
2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets.
Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. In fact, 2020 was the only year in which healthcare and pharma overindexed the overall market digital ad spending growth.
Hungry for growth, Twitter is turning to podcasts: The platform will be incorporating the popular audio format in its Spaces tab.
Sham tech training program squanders millions of dollars: A failed government-funded tech training program illustrates the difficulties of upskilling the workforce for tech. Employer-run apprenticeships may be the answer.
Billions pouring into quantum computing: Rising beyond nascent stages, quantum tech is turning heads in government and business. As funding accelerates, society is likely unprepared for security and ethical challenges.
Visa and Mastercard blamed fraud and intensifying competition for higher post-Brexit cross-border fees in responses to the UK Parliament.
Open banking lets UK customers move money to their new current account on the same day they open it.
The match-up isn’t a typical teen banking app, but this differentiation could make it successful.