The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.
Think ByteDance is just TikTok? Think again: The Chinese tech giant is aiming to make inroads into the mobile gaming market, particularly in the US.
NBCU is stepping up its measurement game: The media giant is creating a new certification for emotion and ad quality.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
Come 2024, the number of cord-cutters and cord-nevers, at 138.1 million, will surpass the pay TV viewership, at 129.3 million, in the US. The gap will continue to widen as more people say goodbye to traditional cable, satellite, or telecom live TV services.
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
The more bots the better? Deploying more robots at Amazon warehouses could close the labor gap. Happier employees working alongside bots with the latest software could also help.
Chatbots that use more advanced AI algorithms could give customers a seamless experience transitioning between technology and humans.
Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.
PayPal will remove the fixed fee applied to goods and services payments coming from US customers and simplify tax reporting for business users.
Insider Intelligence spoke with Tom Kochan, professor at the MIT Sloan School of Management and author of “Shaping the Future of Work: A Handbook for Action and a New Social Contract,” about unionization and its implications for retailers.
YouTube’s short-video and commerce ambitions rely on creator adoption and participation. Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
The Amazon way of management’s unanticipated long-term costs: The retailer is running out of people to hire in its US warehouses, which could hinder its service quality and growth.