After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
Expect to hear quite a bit more about retail media networks in the coming years: The trend is far from over, according to our new visual report, “The Great Realignment.”
For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
The people’s electric car: There aren’t any Teslas in India, but the country could be well on its way to EV adoption targets with Tata’s $10,000 Tiago subcompact.
Pumpkin spice season continues to draw customers in: Both Starbucks and Dunkin’ got a boost in traffic after rolling out fall flavors.
Instacart looks to convince investors it can maintain growth: To maintain its profitability, the company has been letting go of staff, slowing hiring, and cutting other expenses.
Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.
VR tech enters the Brain Computing space: VR headsets can now read facial muscles and eye movements to interact with PCs or communicate—advancements that could make the tech less invasive than neural implants.
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
Google makes Fitbit data easier for doctors to parse with Cloud integration: But that may not be enough of a lure to help it make up ground in the healthcare cloud market.
Privacy standards are changing under advertisers’ feet: Lawsuits from private citizens and the federal government show that a digital advertising reckoning is under way.
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Podcasts go multilingual: As podcast listeners grow and become more diverse, demand for content in different languages is also picking up.
Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.
Sparrow AI chatbot isn’t ready for public consumption: DeepMind researchers want to ensure the new chatbot is safe before release. Their approach could help make conversational AI products more useful.
Alibaba tries to catch up with Amazon and Microsoft: The cloud giant launched a $1B fund for global expansion. But with geopolitical tension escalating, some markets won’t welcome the investment opportunity.
Increased funding and refreshing leadership changes will give heads of digital a solid footing in their firms’ future digital strategies.
Driven by Pie’s full-stack ambitions and proprietary pricing tools, it's the second-largest funding round of 2022.
Costco plans to hold off on membership fee hikes—for now: The retailer doesn’t want to rock the boat as sales and foot traffic continue to rise.