Nubank’s slashed IPO price range suggests softer investor interest: The Brazil-based neobank cited changing market conditions for its markdown. But the drop also shows it’s less confident in its sought-after valuation.
HSBC’s addition of investing to its app could attract and keep users: The new feature, which includes 10 selected portfolios and a £50 ($64.12) minimum to start, targets the underpenetrated investing audience of UK young adults.
Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.
Publishers are wary of Amazon Live, citing growth and revenue issues: The ecommerce giant’s live shopping product lacks the native audience of other platforms looking to get in on the social commerce wave.
Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.
Truepill’s COVID-19 virtual care platform could soften the blow of Omicron: Theplatform will streamline telehealth visits and treatment options for COVID-19 patients. We unpack how this could mitigate another potential public health emergency in light of the new Omicron variant.
Fortnite’s new social spaces illustrate a way to leverage the metaverse: The online video game is using new interactive, non-violent mode in the game to drive user interest and create ad space for brand partners.
Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.
A&W highlights real-life workers in ads: New campaign serves as point of differentiation from fast-food rivals and seeks to lure job candidates in tight labor market.
Despite app satisfaction growth, wealth managers trail banks’ and insurers’ satisfaction scores—but access to advisors and education could help them make up ground.
As customers limit credit card use to avoid debt, here’s how credit issuers can regain volume for the rest of the season—especially in-store.