On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
Facebook is still the king of social commerce in the US. More than 60% of US social media users ages 14 and older will make a purchase via the platform this year, and about 40% will do so via its sister app Instagram. TikTok will grow the fastest in this regard, drawing nearly one-quarter of social buyers in that age group.
Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.
Most retailers plan to raise prices to cope with higher supply chain costs: But many also plan to offer more discounts to soften the blow and keep shoppers loyal.
Misfits Market plans to buy Imperfect Foods: The combined company claims it could achieve profitability by early 2024.
Grocery ecommerce has permanently accelerated and will approach 10% penetration in 2022. Ecommerce may still be a minor channel for food and beverage sales at 5.5% penetration, but the broader grocery market includes major sub-categories like pet products (36.0%) and health and personal care (16.5%), where ecommerce is a critical channel.
Chipmakers warn of worst downturn in a decade: Recovery from shortages was expected by late 2022, but chip manufacturers are bracing for tougher times as supply chains are challenged by economic uncertainty and political conflict.
We detail why Amazon’s new D2C telehealth service could have an easier time taking off than Amazon Care did, and how it could threaten companies like Ro.
Juul’s costly settlement offers a lesson to marketers: Company to pay $438.5 million and faces stiff sales restrictions after probe into underage vaping.
We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.
An HHS OIG report highlights the geography of telehealth and the need to boost access in rural areas.
TikTok parent ByteDance downsizes gaming development: Layoffs in gaming studios indicate a quick retreat from gaming at a time when China’s video game industry is seeing a decline in revenue.
Changing content consumption patterns are bending media and entertainment ad spending in different directions.
SkyTab POS offers hardware products, value-added services, and integrations with third-party business solutions.
Designer Brands has bold plans to boost its owned-brand sales: The DSW owner, which bought Camuto Group four years ago, looks to acquire more brands to boost its margins.
The exchange will convert USDC and three other stablecoins to its own stablecoin, Binance USD.
A regulatory agency review of its most recent audit uncovered problematic processes regarding revenue recognition.