Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.
On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.
The holiday shopping season has changed for good: While the days of doorbusters driving shoppers into stores are in the rearview mirror, the Cyber Five remain critically important.
Google Topics, the company’s alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.
Biotech firms suffer job cuts: Being in one of the biggest growth sectors in technology has not insulated the biotech sector during tech’s cold winter, but there are signs that it could be one of the first sectors to bounce back.
Thirty Madison goes into sleep mode: The D2C digital health company is quietly building a new vertical focused on sleep health—but the customer acquisition costs will be high
CVS and Walgreens reshape the role of pharmacists: We unpack recent moves both have made to address labor shortages, burnout, and other realities.
Separating the winners and losers among digital health startups: VC investors have a grim outlook on startup valuations—here's how their business strategies might shift to secure funding in 2023.
Gaming’s golden age begins: A recession-proof gaming industry could be tech’s bright spot in 2023, with major title and console releases and heightened interest driven by generative AI and VR.
Ad-supported video services stream into Canada: Country is fertile ground as viewers demonstrate heavy adoption across a variety of entertainment platforms.
Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
Inflation is creating both opportunities and challenges for sustainable fashion: While price-sensitive consumers are more interested in buying secondhand, they are also less willing to pay a premium for sustainably produced apparel.
Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.
Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.
Amazon stumbles on its own missteps: The tech giant doubles its layoffs plan as it buckles under economic pressure. Its own ecommerce and cloud errors are partly to blame.
Retailers are increasingly turning to robotics to enhance their operations: No longer just for early adopters like Amazon, automation is taking retail by storm, from the warehouse and the fulfillment center to the cashier.