The Super Bowl is a fixture of advertising: Fox has sold 95% of the event’s ad inventory, with spots going for as much as $7 million.
The Call of Duty series is a flashpoint of games consolidation: Sony and Microsoft are going to battle over rights to the Activision-owned franchise.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.
RH and Coach focus on the value of brand equity: The luxury retailers are willing to take a short-term hit by shifting away from discounting to boost the perception of their brands.
Amazon reins in Ring’s security: Adding end-to-end encryption to Ring cameras makes it harder for hackers to access security video, a sign that Amazon is enabling smart home security for the benefit of end users.
Amazon adds more robots amid a challenging labor market: The retail giant is buying Cloostermans, a company that builds warehouse technology.
The UK business secretary has written to Starling about claims of ineffective customer checks.
Customers can win up to £10,000 and other prizes every month, just by putting money in their savings accounts.
The acquisition of People’s United Bank by M&T led to service disruptions as the two attempted to merge their operating systems.
Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.
Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.
TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
Venmo is the dominant P2P payment app in the US, with 52.2% of all P2P mobile payment users in 2022.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.