TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.
A rail strike is the latest threat to the supply chain: Just when things were looking up, a new development could pose issues for retailers in the months ahead.
Macroeconomic challenges lead Shopee to adjust its international strategy: Singapore-based Sea’s ecommerce unit is leaving Argentina and closing most of its operations in Chile, Columbia, and Mexico.
Shareholder vote comes as Twitter whistleblower testifies: After months of distractions, Twitter needs to get back on track—but does it have a plan?
Nearly 50 million people are still working from home as of July, according to The NPD Group. But many companies are calling their employees back to the office.
We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.
Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.
Meta’s prosumer move: An engineering sample of the new Meta Quest Pro headset was discovered a month before its official launch. A higher price points to Meta’s pivot toward businesses and “prosumers.”
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Burger King is getting a facelift: Parent company Restaurant Brands International will invest $400 million to revitalize the brand and modernize stores.
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out. Adults also reported focusing on savings while forgoing big-ticket purchases.
Versace’s prices are on the rise: The luxury house aims to draw more revenues from wealthy consumers and preserve its aura of exclusivity.
NFL holds sportsbook commercials to 6 per game: Even as operators shift strategy, betting ads remain a viable revenue stream for the league.
Brands can finally advertise on The Athletic: The New York Times looks to monetize its January acquisition so it can reach profitability sooner.
Silicon Valley’s “rest and vest” culture under fire: Google’s CEO sends another stern message to employees. But amid the sector’s skills deficit, top talent may end up calling the shots.