Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.
Baidu’s Apollo robotaxis break driverless barrier: 10 fully-driverless taxis will run in two of China’s busiest city centers. The ultimate test for a fully autonomous robotaxis could herald wider global AV adoption.
LinkedIn isn’t immune to layoffs: Events have transformed in the pandemic’s wake, and the platform’s global events team is a casualty.
A flurry of forces is changing how consumers eat and drink: Rising grocery costs, shifting work patterns, and practical considerations are causing people to adjust their dining habits.
On today's episode, we discuss how a person's health is driven by social determinants and some examples of investments in health programs and their outcomes. "In Other News," we talk about why Amazon bought One Medical and why CVS is interested in acquiring Signify Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
For once, Apple is playing from behind: Its deal with Futuro could help both its podcasts and TV units, two areas where it’s trailing other players.
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
Resale is a low-risk, high-reward opportunity for brands: Tommy Hilfiger and Marimekko are the latest retailers to launch secondhand sales platforms.
Google doesn’t have all the answers: A Search update could help reduce online misinformation with alerts. But its success will rely on the algorithm’s performance and winning the public’s trust.
A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.
Amazon is acquiring Roomba vacuum maker iRobot, adding yet another connected device to its offerings.
Banks have asked for the head seat at the table regarding crypto regulations—but just days later, lawmakers want to claw back the few capabilities they already have.
The Canadian service promotes financial literacy with a learn-by-doing approach. Will it catch on when other apps let kids play games instead?
Users reported the app’s automatic savings algorithm removed money from checking accounts, resulting in overdraft fees.
Kohl’s makes a move to attract holiday shoppers: The retailer is expanding same-day in-store pickup options to all locations, but the move likely won’t be enough to reverse its slide.