On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis.
TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Mercado Coin can be used for Mercado Libre purchases. Combining its ecommerce platform and financial products takes the company a step closer to super app status.
Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.
Job-killing EVs: Ford cuts workers as it doubles down on EV production, which requires different skills and less labor. But retrained workers could fill other tech talent shortages.
“Game of Thrones” is back: HBO’s new spinoff hit record viewership after weeks of bad news from the streamer.
YouTube amps up its podcast investment: A new dedicated podcasting page will solidify its place as a serious competitor for Spotify and Apple.
Macy’s is making moves. It’s expanding its Toys R Us shop-in-shops to every Macy’s location and will open four smaller-format off-mall stores this fall.
The smartphone sector’s continued decline: Smartphone shipments have declined for the fourth consecutive quarter. Global uncertainty, lack of innovation, and increasing cost drive down demand.
Introducing cheaper, helium-powered space tourism: World View’s $50,000 space flight tickets could be the beginning of affordable space tourism. But finding appealing launch sites might trigger controversy.
Potential privacy catastrophe: Oracle is accused of creating dossiers on billions of users and their personal information and making billions off the list in what could be a massive privacy violation.
Pinduoduo plans US expansion as China’s economy slows: The ecommerce platform hopes to follow Shein’s blueprint for success, but Amazon’s dominance could stifle growth.
Gap turns to logistics as its retail business falters: The retailer is offering other brands its supply chain capacity and know-how to offset declining sales.