A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.
In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.
US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.
The factory has eyes: Startup Invisible AI will deploy its computer vision analytics system in all of Toyota’s factories in North America. But the unprecedented insight could have some downsides.
Some pandemic habits are sticking: Both DoorDash and Uber Eats reported higher revenues and order frequency, even as restaurants and shops return to full capacity.
Amazon closes Whole Foods stores as revenue growth slows: After a disappointing first quarter, the retailer is focused on cutting costs and maximizing efficiency.
Sustainability you can touch: Consumers are getting more options to purchase eco-friendlier laptops like Lenovo’s Slim 9i. But the greener option is to fix and maintain current devices.
Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.
Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.
Adidas and Under Armour see margins shrink as freight costs rise: Both retailers are also struggling to avoid the “severe impact” of lockdowns in China.
Goodbye, Password123: Backed by Apple, Google, and Microsoft, the FIDO standard will enable password-free access to apps and websites and improve security.