Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
We know consumers are price-conscious and indoor mall traffic is up, but will consumers flock to outlets to find deals?
Nearly all consumers worldwide consider how well a company treats its customers before buying from it. In addition, 85% of consumers are swayed by the way it treats employees, and 78% view environmental practices as a purchase driver.
AI to help train drones: Microsoft’s Project AirSim combines its expertise in AI, flight simulators, cloud computing, and military-grade security to develop the next generation of drones.
On today's episode, we discuss how B2B content marketing evolved through the pandemic, who does the best job, and some best practices. "In Other News," we talk about how the B2B buyer-seller relationship is changing and what share of US B2B buying will be online. Tune in to the discussion with our analyst Kelsey Voss.
Peacock gets Shoppable: Its new features could provide additional utility to viewers while simultaneously providing NBCU with rich consumer data.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Tech needs faster broadband: The FCC chair’s plan to raise broadband minimums to 100 Mbps is necessary for US global competitiveness but faces an uphill political battle.
Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.
Fewer investment deals and declining profits could signal layoffs, but banks are holding off until they see how H2 2022 shapes up.
Nike invests in store concepts as part of its D2C push: The brand’s latest format, Nike Style, combines physical and digital experiences to draw shoppers in.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
Facebook tests multiple account profiles: The move would represent a major shift as user growth slows and competition increases.
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.