Walmart’s hybrid cloud: In building its hybrid cloud infrastructure, the retailer heads a movement to an era of cloud independence. It could also spark a new type of cloud business.
On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.
Even rising prices can’t separate consumers from their brew of choice: Premium beer brands are seeing resiliency as shoppers trade down in other categories.
Bed Bath & Beyond woos customers with new loyalty program: But that might not be enough to convince shoppers to spend more with the retailer.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.
Gigafactories = ‘gigantic money furnaces’: Supply chain disruptions grind Tesla’s new factories to a near halt. Even when things come back online, the mineral shortage will still be a scourge.
Ro is the latest startup to lay off a large chunk of its employee base amid economic uncertainty and fewer VC funding hauls.
The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.
Think ByteDance is just TikTok? Think again: The Chinese tech giant is aiming to make inroads into the mobile gaming market, particularly in the US.
NBCU is stepping up its measurement game: The media giant is creating a new certification for emotion and ad quality.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.