Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.
TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.
Celestial power beamed to Earth: Plans are underway to deploy solar power stations in space to solve the planet’s energy problems. The promising idea could fragment without international cooperation.
Fighting cybercrime one email at a time: Abnormal Security wants to stand out with its behavioral AI for cybersecurity. It could make companies safer, but vigilance is still necessary.
On today's episode, we set aside the Elon Musk buyout and discuss how Twitter did in Q1: what to make of the overcounting news, how engagement looks, and the most important revenue figure. "In Other News," we talk about whether we'll start to see startups reshaping social media and the biggest takeaway from Snapchat's new flying camera. Tune in to the discussion with our analyst Jasmine Enberg.
Twitter’s becoming more brand-safe—or is it? As the platform downgrades duplicate content, Elon Musk says he’ll bring Trump back to the platform.
It launched the standalone Google Wallet, and a new Chrome feature lets online shoppers convert their cards to virtual cards.
Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.
While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.