As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
Twitter is turning tweets about climate change into a developer tool: The platform is branding #ExtremeWeather and other hashtags for weather events to offer developer insights into the real-time reactions to climate change.
Google will replace last-click attribution next month, making way for machine learning: Advertisers will be able to choose which measurement method they prefer.
Netflix is betting big on original content and foreign markets for future growth: The streaming service has lost big shows to new streaming services and is now betting on its own pop culture hits.
Ria Money Transfer and Wise each forged global payment partnerships, and Singapore and Malaysia linked their payment systems.
Aspiration’s Clippers arena sponsorship follows sustainability trend: The environmentally conscious neobank has added sustainability initiatives to its sponsorship deal which could promote its “green” image to a broader audience.
Nearly half of US survey respondents uninterested in banking primarily through a digital-only bank cited data security as a concern, according to a PYMNTS-Optherium report.
Coinbase seeks customer loyalty through direct deposit feature: Accepting direct deposits from users takes the crypto exchange a step closer to banking and could lead to their using other services within its ecosystem.
Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.
Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.
Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.
Silicon batteries could resolve lithium-ion battery shortage and save carmakers money: Researchers created a solid-state silicon battery they say lasts longer and charges faster than lithium-ion batteries.
Walmart picks Epic to fuel its healthcare ambitions: We explore why Walmart’s recent telehealth expansion could have influenced its decision and how Epic opens the retailer up to more traditional healthcare providers.
Schools and libraries across the US will split $1.2B and 3M devices from the Emergency Connectivity Fund.