While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.
Europe’s Silicon Valley outpost: The EU’s San Francisco office could spark vital dialogue about cybersecurity and digital privacy, but don’t expect Big Tech to welcome EU policies with open arms.
More repairable Samsung Galaxies: The company will ship kits, parts, and step-by-step instructions for end-user and technician fixes of recent S20, S21, and Tab S7+ devices, indicating that right-to-repair pressure is working.
Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.
Foot Locker invests $54 million to help Black businesses and students: Retailer’s aid is part of a $200 million pledge of educational and economic support for the community.
The resilient cloud: The world is spending more on cloud infrastructure than ever before—underscoring tech’s most buoyant sector despite inflation, rising interest rates, and a down economy. But can networks handle unprecedented cloud growth?
Computing falls back to earth: The cloud is growing, but some companies are migrating away to cut costs on AI training. More complex applications require a bigger toolbag of solutions.
5G coverage buoys T-Mobile’s growth: Leading the US mobile market in performance and 5G coverage positions T-Mobile to take more market share in the enterprise segment, where it falls behind.
Consumer spending on travel soars in Q2: That’s why companies like Airbnb and American Airlines are far more bullish than retailers about their outlooks for the rest of the year.
Dollar General invests in distribution to support its furious pace of store openings: The discount retailer is also adding more fresh produce to stores to capture a greater share of wallet.
Brands struggle to win Gen Z and millennial loyalty: A new survey finds that younger audiences value sustainability and authenticity from retailers—but even that may not be enough to turn them into customers for life.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.
We’ve netted out three trends from earnings results in the US, the UK, and Canada. And it’s not all bad news.
High-profile brands are adjusting their ad campaigns: Walmart, Mint Mobile, and others look to loyalize and respond to shifting consumer priorities.
The all-cash deal values Atlanta-based EVO Payments at $4B and can help Global Payments improve its B2B offerings.
Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.