Sephora DEI campaign delivers on several fronts: Its spotlight on Black-owned brands has paid off, resulting in positive consumer and social sentiments as well as a sales boost, the retailer told us in an interview.
The US is ready for gamified therapy: Video game-based digital therapeutic pioneer Akili is set to go public later this year. We detail why it won’t be the last of its kind to do so as the number of gamers grows in the US.
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Peacock gained ground in Q4 while other streaming services dug in: NBCUniversal’s service attracted new viewers to its free, ad-supported tier.
Intel scores rare antitrust win against European Commission: Regulators criticized for failing to provide sufficient evidence in $1.2B case. Ruling could serve as a rallying point for other Big Tech companies battling antitrust suits.
Read the latest Insider Intelligence stories about the metaverse.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
Pension scheme assets like the USS’ $6.4 billion can play a critical role in financing the fight against climate change—but reconciling inconsistent ESG data remains a challenge for fund managers.
The acquisition could give Zip a path into long-term financing and a user base boost as competition mounts and regulation looms.
UK-based Monese’s in-house Credit Builder product lets customers develop credit histories through savings deposits. The data could also grow its lending.
US community banks hold onto their branches: A survey finds that local banking players are eschewing their larger competitors’ branch-axing strategies. Instead, they’re adding complex services for which consumers prefer in-person support.
Plaid seeks to avoid repeat of $58M data-gathering lawsuit: After settling litigation claiming it gathered more user data than necessary, the open-banking provider will offer greater transparency to US users on its data management practices.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.