Privacy Sandbox on Android won’t be as bad as IDFA changes: Google is unlikely to make changes as drastic as Apple’s to its mobile marketing ecosystem.
Snapchat’s Ticketmaster tie-up bolsters its location data goals: The partnership includes a way to discover nearby concerts via the Snap Map, plus a new mini-app that suggests ideas based on user preferences.
Binance’s SEC probe highlights crypto exchanges’ potential conflicts: The US regulator is looking into the relationship between the company’s stateside division and a pair of market-making firms controlled by its founder.
The firm can use its blockchain expertise to offer faster, cheaper remittances, which may put more pressure on incumbents to digitize.
U.S. Bank jumps into earned-wage access: It’s partnering with Payactiv to let its customers’ employees tap portions of their paychecks early, as several payroll fintechs already do.
Two-thirds of Americans say social values influence their shopping choices: Retailers can garner loyalty by demonstrating their commitment to key issues that consumers care about.
Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.
Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.
It should come as little surprise that Amazon was the top US shopping app in 2021, downloaded 40.0 million times that year. More remarkable is Shein’s leap to the No. 2 spot, up from seventh place in 2020. The Chinese fashion giant had 32.0 million US downloads under its belt in 2021, 68% more than the year prior.
According to a PayPal-commissioned poll by Maru Group in July 2021, almost three-quarters (72%) of adults in Canada said they like being able to order groceries online,
DoorDash keeps finding new growth opportunities: The delivery company rolled out a new express grocery delivery service aimed at shoppers who need a few items right away.
CPG sales growth slowed in 2021 amid supply chain woes: If shoppers can’t find what they’re looking for, they’re willing to switch to another brand.
Digital health platforms could capture more consumers with stronger social media strategies: VillageMD bought digital patient engagement platform HealthyInteractions—and while it’ll benefit Walgreens’ healthcare push, consumers don’t always know there are digital options like VillageMD’s available.
Providers invest in personalized, prescribed meal-kits at your doorstep—but they’re not cheap: Season Health, Geisinger, CommonSpirit Health, and Cricket Health bring customized, healthcare-informed meal plans to their patients. But its self-pay model would exclude many.
For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.
Roblox feels the metaverse pressure: Investors weren’t happy despite the company’s 83% revenue growth and 33% user growth—but marketers should be! Regardless of its metaverse goals, it’s still a valuable platform for video game campaigns.