On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
With holiday sales expected to hit $1.092 trillion, convenient payments tech will be critical for maximizing sales.
Judo Bank looks to simplify SMBs’ financial paperwork: UK-based API provider Codat will help the Australian neobank to streamline sharing financial data with services like accounting platforms and turn convenience into a selling point.
Customer-friendly services—like switching current accounts and data sharing through open banking—helped almost one in three UK consumers form new banking relationships.
Z1 could replicate Nubank’s success by winning over Gen Zers: The neobank bagged $10M to fund its strategy of targeting Latin American teens and young adults. If it builds enough brand loyalty, doors will open for product cross-selling.
More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.
Internet users worldwide plan on shopping both in-store and online this season.
Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.
We unpack how companies like it are growing fast, along with the musculoskeletal care market, making them good targets for telehealth firms.
Niantic wants a hand in shaping the metaverse: The Pokémon Go developer is running its first brand campaign, trying to sell users and brands on a gaming-centric, augmented-reality metaverse.
Roku’s pivot to original content is out of necessity: Distribution roadblocks and falling hardware sales make it even more important for the streamer to focus on its growing ad segment, and original shows will bolster that.