Private equity firms sink their teeth deeper into digital health: EHR vendor athenahealth is being acquired for $17B by two large PE firms—we unpack what private equity firms’ growing role in digital health means for the state of US healthcare.
Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics
Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.
In an attempt to woo younger consumers, Nike launches a virtual space on the Roblox platform: The immersive experience features physical interaction, mini games with rewards, and an environment modeled after Nike's headquarters.
Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.
It's considering an IPO to keep its momentum going following a record year supporting wealth managers’ digital transformation.
Online inflation is up, but not as much as total inflation: That's helping companies that use both sales channels better absorb rising brick-and-mortar costs.
Snap Map gets an upgrade, opening location-based ad opportunities: The upcoming Partnered Layers feature will work with Snapchat's existing map tools to give advertisers a less-creepy way to target local users.
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
The etailer may be trying to negotiate a better deal on the billions of dollars’ worth of card fees it pays each year.
Credit Sesame lets users create credit histories via debit-card purchases: Sesame Cash completes the company’s foray into neobanking. Banking players that help build credit via secured credit cards risk losing customers unless they roll out similar tools.
Green neobank talks the talk, but does it walk the walk? Aspiration’s actual performance lags its promotion of itself as environmentally friendly. The reputational risk it’s facing is a warning to banking players that market ESG heavily.
N26 waves goodbye to the US: The Germany-based neobank said it will close accounts in January to increase its focus on Europe. Earlier this week, we laid out the challenges that foreign banks face in the US.
Insider Intelligence spoke with Kate MacCabe, Brooklinen's vice president of Product, a DTC brand selling luxury bedding products.