The crypto exchange raised $400M to facilitate access to the next iteration of the internet but it's starting further back in the race.
Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.
Banks must tell regulators about cyber incidents within 36 hours and inform consumers “as soon as possible.” This transparency will speed up response to breaches and improve consumers’ trust.
On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.
It’s enabling quicker B2C payments using Mastercard Send and letting merchants offer one-click checkout through Bolt.
TD Bank-Aira partnership adds support for the vision-impaired: Customers use a mobile app to get assistance from the service’s agents, who translate visuals into audio. More financial institutions are adding accessibility for the disabled as part of financial inclusivity.
Credit unions’ growth could be slowed by NCUA upholding branch requirements: The regulator dropped a proposal that would’ve allowed credit unions to count mobile banking or ATMs as serving places they want to expand to.
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.
CVS plans to close 900 stores in three years in response to changing shopping habits: As more shoppers go digital, CVS is transforming its approach to brick-and-mortar retail to focus on personal health.