These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.
Truepill’s COVID-19 virtual care platform could soften the blow of Omicron: Theplatform will streamline telehealth visits and treatment options for COVID-19 patients. We unpack how this could mitigate another potential public health emergency in light of the new Omicron variant.
Fortnite’s new social spaces illustrate a way to leverage the metaverse: The online video game is using new interactive, non-violent mode in the game to drive user interest and create ad space for brand partners.
Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.
A&W highlights real-life workers in ads: New campaign serves as point of differentiation from fast-food rivals and seeks to lure job candidates in tight labor market.
Despite app satisfaction growth, wealth managers trail banks’ and insurers’ satisfaction scores—but access to advisors and education could help them make up ground.
As customers limit credit card use to avoid debt, here’s how credit issuers can regain volume for the rest of the season—especially in-store.
Cyber Monday remains the No. 1 shopping day, despite slowdown: A longer holiday shopping season and inventory issues produced lackluster spending, but record online sales are expected for the last two months of the year.
Twitter insider Parag Agrawal replaces Dorsey as CEO: The company’s former CTO is under intense pressure to grow the user base and ad revenues.
Volkswagen launches AR experiences via QR codes for Amazon campaign: The promotion highlights the power of the technology while leveraging Amazon’s ecommerce dominance.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.