Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.
Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.
Neobanks make personalized financial services plays: US-based indi is joining gig-worker app Steady’s cash-incentives product, while UK-based Zopa is offering a savings account tied to personal goals.
Consumers turn to online marketplaces for convenience: While marketplace adoption jumped significantly in 2020, growth stalled last year.
Target brings the in-store experience to shoppers’ cars: Allowing customers to return items and order Starbucks through Drive Up will lead more people to use the service.
The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.
The vast majority of US banks have no plans to offer some basic cryptocurrency-related services. For even the most widely adopted service—crypto investing or trading—only 1% currently offer it, and 78% have no plans to support it.
BofA sees success with digital mortgages: Its Digital Mortgage Experience product handled the vast majority of initiations in 2021—up from 45% the year before—and garnered several mortgage UX accolades.
California court lets Waymo keep AV tech secrets, setting pivotal industry precedent: A California court rules driverless car data filed with the DMV can stay private, but it isn’t a big win for business.
Afterpay’s deal with EyeBuyDirect and Sezzle’s tie-up with WellNow Urgent Care reflect BNPL’s push to diversify beyond retail.
: On the back of medtech pioneer Stryker’s $3.1B acquisition of Vocera, we unpack why it was a strategic decision and how it could help Stryker dig into the hospital-at-home market.
Apple in second phase of testing AR headset, but ecosystem, chip shortage are obstacles: Apple still faces hurdles to succeed in its pivot to mixed reality and metaverse platforms.
Netflix’s comedy clip channel is a discoverability no-brainer: The streaming giant is bringing a TikTok-like feed of short videos to its TV app.
TelevisaUnivision’s new streaming brands are bullish on foreign language content: The media giant is catering to an underserved Spanish-speaking audience.
China mounts ambitious effort to regulate AI: Initiatives to scrutinize and regulate algorithms could spare Chinese consumers from discriminatory algorithms in the short term but could stagnate innovation in the long term.
LVMH looks to the US to boost its fashion portfolio: The fashion conglomerate’s rumored acquisition of Ralph Lauren comes amid a booming luxury market.