ANA will soon pilot alternatives to Nielsen TV ratings panel: The industry is in need of standardization following Nielsen’s fall from grace.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.
Facing slowdown in Chromebook sales, Google looks to bring old hardware back to life: The bold strategy to convert outdated Macs and PCs into Chrome OS devices can multiply its market share.
Russian cyberattack on Ukraine has far-reaching implications: The unprecedented DDoS attack on Ukraine triggers calls for worldwide cybersecurity measures to protect infrastructure.
On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
Open-banking user growth accelerates in the UK: The Open Banking Implementation Entity (OBIE) said the number of active users crossed 5M last month, just four months after reaching 4M.
Wish turns to shoppable video to reverse its decline: The mcommerce company hopes new tools will be enough to encourage users and merchants to stay on the platform.
Publishers are more prepared for deprecation of third-party cookies: Half now feel it could be an opportunity to highlight first-party data, report shows. With the deadline for Chrome’s cookie sunset now late 2023, that number will hopefully grow.
UK fintech aims to help people spend less on subscriptions: After wrapping up a $9M seed round, Nous will launch a service to automate contract renegotiations and provider switching. Our research shows that’s in high demand.
Ecommerce sales in Southeast Asia will total $89.67 billion in 2022, an increase of $15.31 billion over last year.
Fraud management is critical to retaining US customers’ digital trust: A FICO survey found that 28.7% of respondents would drop their bank if they aren’t pleased with how they handle fraud incidents.
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.
Macy’s is staying the course rather than spinning off its ecommerce business: The omnichannel retailer believes that it can be more agile and better serve consumers as an integrated company.
Brands can’t afford to ignore social commerce: Nearly all social media users plan to make at least one purchase through social shopping or influencer commerce.
Volkswagen’s potential purchase of Huawei’s autonomous driving business could force competitors to accelerate AV development: A multibillion-euro investment could help standardize AV technology across VW’s range of models.
At-home charging will skyrocket EV spending, burden infrastructure: More EVs charging in homes signals a rocky road that wireless highway charging technology and infrastructure planning could curtail.