On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.
UK fintech founders blast Starling CEO’s claim that open banking has failed: Fifty-three founders co-signed a letter pointing to the technology’s growth since 2018. Meanwhile, regulators are preparing actions to make open banking easier.
African fintechs raised nearly $3 billion in 2021—here’s how it’ll fuel the next wave of innovation on the continent.
A Bankrate survey found it’s the main reason why US consumers don’t switch their accounts to another bank. Regulatory action could help, but marketing and product differentiation remain critical.
Indian neobank plans investing, lending launches: Jupiter will spend its $86M raise on broadening its product suite, potentially laying the foundation for a super app.
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.
The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China. Advances in hardware and new AR commerce use cases are paving the way.
Sports betting companies tripled TV ad spend in the last months of 2021: With sports gambling available to more people than ever before, operators look to national TV to bring in customers.
Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.
Facebook, now Meta, has pushed the idea of the metaverse into the mainstream. Investment into the still-novel concept, which has seen resources poured into augmented reality and virtual reality devices, is driving the top five tech trends for the year ahead.
Amazon is the retailer of choice for engaged couples: The ecommerce giant extends its influence into wedding registries, beating out former favorites like Bed Bath & Beyond.
Unlocking the Wi-Fi 6 spectrum could ease the stress on remote workers’ networks: But the cost of compatible routers and devices might not be worth the incremental connectivity benefits.
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.