Can digital therapies help manage IBS? The FDA just approved MetaMe’s digital therapeutic for Irritable bowel syndrome pain. Below, we detail how it works and why MetaMe’s niche focus on gut health could be a win.
Adhesive wearables are a literal way to stick out in remote patient monitoring: BioIntelliSense scored a partnership with health system Renown Health to deploy its adhesive wearables. We unpack why biostickers could help it get a leg up in RPM.
Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.
LinkedIn taps TikTok for workplace advice campaign: Even industries typically seen as more “serious” are finding value in social media and influencer marketing, especially when trying to reach younger audiences.
eBay’s technical difficulties are the least of its worries: Though eBay remains in second place (behind Amazon) in retail marketplace sales, slowing growth and new competitors could be a thorn in its side in the long term.
Pinterest acquisition bolsters video editing capability to attract creators: As social platforms look more and more alike, creators—and the exclusive content they produce—are becoming more important to differentiate offerings.
7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.
EU fintech and bank tech budgets rose in 2021, but evolving open banking legislation and user experience enhancements will demand further spending in 2022.
On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.
Kueski offers consumer installment lending in Mexico, and Nigeria-based TradeDepot offers B2B BNPL for online merchants.
Neobank for the smallest of SMBs raises $58M: US-based Nearside offers universal cashback and free business checking among its products. Enhancing its lineup further could help it stand out from similar challengers.
Smaller banks could power a US climate-resilience program: In the Democrats’ federal spending bill, the proposed program is designed to support smaller financial institutions that serve communities of color and low- to moderate-income communities.
McKinsey warns that banks have just 18 to 24 months to revamp their post-recovery business models so they don’t lag in shareholder returns. Partnerships or mergers may offer less costly alternatives.
Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.