Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.
Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.
Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.
Emerging digital health tech finds: We spotlight budding inventions in the digital health space, from a wearable that can reverse and overdose to an app that detects anemia.
Consumers’ digital health expectations still aren’t being met: A new survey reveals how healthcare consumers crave more personalized, timely digital health experiences—and actually delivering on these will be a major differentiator for digital health providers.
Mainstreaming of digital asset adoption won’t happen without regulation and compromise.
Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.
Brands highlight efforts to reach and support individuals with disabilities: It’s not only the right thing to do from an inclusivity standpoint; companies that leave out those with disabilities can suffer financial consequences.
Atlanta program will open bank accounts for low-income kids: The nonprofit-managed initiative, which includes $100 starting balances and free family financial wellness coaching, will bring new customers to local banks.
Despite higher interest in credit cards, customers are paying off their balances faster, which could complicate issuers’ profitability goals.
TD Bank and BMO see faster mobile-user growth in the US than Canada: Canadian growth for both banks lagged in the high single digits, compared with double-digit US increases. Our forecasting data shows how they can boost their growth.
A PYMNTS report outlines how banks and third-party financial services companies can remove an impediment to winning over consumers’ trust by improving data-consent processes.