Dotcom Therapy taps pediatric telemental health: It’s partnering with Goodside Health to bring its telemental health services to more students—carving into the unpenetrated pediatric mental health market.
Whoop jumps onto the wearables for healthcare bandwagon: While its made a name for itself as a fitness-focused wearables company, it might be too late to the wearables in healthcare game.
On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
The IATSE is voting to authorize a strike that could rock the entertainment industry: The union is demanding increased compensation and better working conditions as the TV industry gears up for a fall 2021 rebound.
The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.
Lina Khan confirms large firms are the FTC’s primary target: The chairwoman released a memo to staff detailing her policy priorities and outlining potential action.
The new rules would force electronic makers to standardize USB-C charging ports, taking direct aim at Apple’s iPhone.
Watch the eMarketer Tech-Talk Webinar featuring Melissa Royo, director, data science, ITX Corp., and John H. Johnson, PhD, CEO and co-founder, Edgeworth Economics and Edgeworth Analytics, as they shared how top performing B2Bs understand and harness data in different areas of their businesses to drive optimization, improve customer acquisition, retention, service, and more.
Find out why the gap in customer experience (CX) persists, the vital role data integration plays, and how consumer behavior has drastically changed since 2019. Hear from Redpoint Global’s John Nash, chief marketing and strategy officer, and the Harris Poll’s Erica Parker, managing director.
Find out why creating brands that consumers love matters, and how to measure brand impact while exceeding your short- and long-term goals. Hear from Neustar’s Catie Daly, senior consultant, and BERA’s Henry Tam, SVP, global sales and partnerships.
Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community.
Find out how the industry can bring contextual advertising to the next level through data-driven research and holding technology partners accountable. Hear from GumGum’s Phil Schraeder, CEO; UM Worldwide’s Molly Schultz, SVP, integrated investment; and MAGNA Global’s David Tucker, SVP, managing director, US strategy.
Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.
The ecommerce landscape is rife with competition, but the opportunity to convert is exponential. Just in time for peak shopping season, find out how performance marketing can come in handy for brands looking to be impactful quickly with Awin’s Paul Stewart, head of global strategic partnerships and innovation.
Marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. Watch as Partnerize’s Maura Smith, CMO, and Mary Anzalone, vice president, product, take us through the channel’s addressable market, its capabilities today, and what lies ahead.
Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity