Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.
Fidelity led the round, underscoring the US appetite to extend capital to the fast-growing fintech ecosystem.
On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.
WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.
It's teaming up with Amber Group, Bitkub, and CoinJar in a region where 45% of consumers plan to use cryptos in the next year.
The neobank joined the global chorus of financial institutions making ambitious climate pledges against the backdrop of the COP26 Climate Summit.
It’s not alone in the race. An influx of new BaaS entrants indicates the emergence of an industry to underpin embedded banking.