Scotiabank’s Google Cloud deal will use AI and machine learning for greater personalization: The Canadian bank’s agreement—the latest involving a major North American banking player this year—aims to enhance its customer experience.
Truist progresses toward key date for BB&T transition: The consolidation of its legacy systems is on track for October. Its customer-experience-focused approach could become a model for other post-merger plans.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
Law enforcement officials claim a Model X with Autopilot engaged injured five police officers—more fuel forregulators’ growing scrutiny of Tesla.
Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
Microsoft’s tie-up with Truveta could help it plant deeper roots in healthcare: Big Tech companies have had a hard time penetrating healthcare due to a lack of trust, but exclusive access to Truveta’s database backed by 17 prominent health systems could change that for Microsoft.
Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”
Capping off a strong year, Roku releases its largest ad campaign yet: We expect its ad and user growth to keep climbing in the coming years.
On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
After years of eschewing ecommerce, HomeGoods opens its first online store: The off-price home furnishings retailer is well-positioned in comparison with its competitors.
Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.
Coalition raised $205M to combat cyber attacks within companies—and its expansion plans will help it cross-sell more policies.
Credit unions launch digital co-op to cut racial, economic banking gaps: Bank Dora caters to Americans who lack access to typical banking services. With so many neobanks catering to specific demographic segments, it’s getting harder to stand out.
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.