Social commerce is expected to reach more than $1 trillion in 2025: Platforms have invested heavily in the space, though consumers are still uncertain about its trustworthiness.
Holiday ecommerce sales jumped to $204.5 billion despite supply chain hang- ups: Retailers dished out deals earlier than ever this year to avoid product shortages.
Its plan to significantly reduce its presence in Mexico is just one example of how scale could be a double-edged sword for banks.
Wells Fargo’s overdraft cuts show it’s reading the room: The banking giant joins its peers in lowering customers’ exposure to fees. This could improve its standing with US regulators as they mull crackdowns.
Tandem’s reputation could use some green successes from Oplo deal: The environmentally conscious UK neobank’s plans to acquire a consumer lender may help it get past its previous license loss and insufficient green-history disclosure.
In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
In wake of Headspace Health’s acquisition of AI chatbot Sayana, we explore how telemental health firms might look to stand out from the pack.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Facebook is back in the FTC’s sights: The social media giant’s acquisition strategy is under scrutiny as the next wave of antitrust legislation rears its head.
Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.
The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.
German carriers have accelerated deployment of 5G: Cooperation and standardized framework are key to speeding up 5G transition.
Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results
Discuss the key areas that your organization can focus on to design and coordinate individualized journeys across all touchpoints
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
Instagram is testing the ability to rearrange your grid: this new feature could spur incremental usage of the “main” feed, something that has lagged in recent years.
Cannabis banking won’t go up in smoke after US lawmaker retires: Rep. Ed Perlmutter (D-Colorado), a chief sponsor of the SAFE Banking Act, said he’s not running for re-election. But that’s unlikely to end momentum for cannabanking in 2022.