The numbers behind pumpkin spice, the #1 autumnal trend: despite its omnipresence, there’s some evidence to suggest this consumer trend has not yet reached the saturation point.
Crossover Health’s patient engagement bet will likely pay off: The primary care company’s virtual online platform is full of healthcare resources and content that addresses social determinants of health—feeding into employers’ demands for healthcare models that keep their employees healthy and curb costs.
TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
California’s state-specific productivity quota bill could shape the conversation around workplace monitoring: The state is trying to become the first to pass a law regulating employee productivity quotas used by firms like Amazon.
Marshmallow joins Zego and Tractable in surpassing a $1 billion valuation thanks to its data-driven and flexible coverage, highlighting that changing driver behavior and expectations during the pandemic are here to stay.
On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.
PayPal signed an agreement to buy the Japanese BNPL provider, which can help it gain a stronger foothold in Japan’s budding installment lending market and overall digital payments space.
Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.
Monzo’s 100,000 business accounts are much-needed good news: The neobank reached this milestone just 18 months after its product launch—a development that stands out against the backdrop of the company’s concerns about its viability.
Mastercard gets shot at European open-banking growth with Aiia: The credit-card giant plans to integrate features from the European API provider with Finicity— a combination that has a shot at becoming a de facto open-banking technical standard.