Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.
Growth revved up in June and could accelerate in the coming months—making retail tech solutions and other in-store enhancements more important than ever.
After taking a sizable hit to their business in 2020 from the coronavirus pandemic, digital-only banking players will host 6.5 out of every 10 digital account openings this year—driven by pent-up demand and the gradual return to normalcy.
Big US banks up their tech investments: To ward off competition, especially from the likes of fintechs, several large incumbents increased their spending on technology in Q2 2021. They’ve also started co-opting some of the challengers’ features.
Boston-area bank has national ambitions for digital-only unit: Cambridge Savings Bank’s direct bank subsidiary Ivy Bank faces an uphill climb due to marketing costs and the need to differentiate itself from other digital-only players.
As Amazon raked in more than $11 billion in Prime Day sales worldwide, health and beauty product sales boomed on the platform. In a survey conducted by Numerator throughout the event, 28.0% of US Prime Day buyers said they made a purchase in that category. Consumer electronics also made a spark: 27.5% of respondents reported buying tech gear and gadgets.
The launch of Amazon Pharmacy in November 2020, along with a new Prime Rx benefit, simply adds another category for Prime members to try and may create even more shopper loyalty.
On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
The top podcast genres for ad dollars
Tensions rise over vaccine misinformation: Facebook and the Biden administration got into a scuffle over the weekend after the president said the platform's failure to curb all false stories about the COVID-19 vaccine prevented the US from reaching its July 4 vaccination goal.
Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.
Olympic backlash: Toyota has pulled all its Olympics-related ads from Japan as the number of COVID-19 cases in the country climbs and citizens express deeply negative sentiment about the Games.