Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.
CVS plans to close 900 stores in three years in response to changing shopping habits: As more shoppers go digital, CVS is transforming its approach to brick-and-mortar retail to focus on personal health.
Private equity firms sink their teeth deeper into digital health: EHR vendor athenahealth is being acquired for $17B by two large PE firms—we unpack what private equity firms’ growing role in digital health means for the state of US healthcare.
Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics
Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.
In an attempt to woo younger consumers, Nike launches a virtual space on the Roblox platform: The immersive experience features physical interaction, mini games with rewards, and an environment modeled after Nike's headquarters.
Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.
It's considering an IPO to keep its momentum going following a record year supporting wealth managers’ digital transformation.
Online inflation is up, but not as much as total inflation: That's helping companies that use both sales channels better absorb rising brick-and-mortar costs.
Snap Map gets an upgrade, opening location-based ad opportunities: The upcoming Partnered Layers feature will work with Snapchat's existing map tools to give advertisers a less-creepy way to target local users.
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
The etailer may be trying to negotiate a better deal on the billions of dollars’ worth of card fees it pays each year.