The world’s largest car makers are ramping up EV battery production in expectation of soaring demand. Resource scarcity and environmental degradation associated with lithium mining will force firms to rapidly increase battery efficiency and recyclability.
The US auto industry's digital ad spending will rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021.
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Insurtechs say Medicare Advantage is a key growth driver: Clover Health cited expansion into Medicare Advantage as instrumental to its annual growth in Q2—we unpack the lucrative opportunity in the Medicare Advantage market for insurtechs like it.
Insurance companies are playing catchup on personalized healthcare: Insurtechs are paving the way in making health insurance more personalized via digital health tech —we unpack why this is the future of health insurance.
How Olympic viewers streamed the opening ceremony
With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.
Insurtechs were given days to set up regulatory compliance groups as the government’s crackdown on the fintech ecosystem broadens.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
UK banks face tough choices with branches amid possible curbs on closures: The Financial Conduct Authority (FCA), in an effort to keep cash usage availability stable, may limit incumbent banks’ ability to shutter branches. Incumbents may need to explore other options, such as revamping physical formats or sharing spaces with rivals.
Due to COVID-19, aspiring marketers feel underprepared: A new study suggests many young marketers-to-be feel that the pandemic has hindered their skill sets.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.