For the second year in a row, the pandemic was a major influence on media consumption and device ownership.
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
Holiday ecommerce sales will rise 14.4% this year, with online channels comprising 18.4% of all spending this November and December.
During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, spoke with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
Everyone wants a slice of virtual primary care: 23andMe acquired telemedicine firm, and CrossFit raised our brows with its primary care launch—we unpack why companies across the gamut are in hot pursuit of virtual primary care.
Digital healthcare payments are on the rise: Northwell Health partnered with medical billing platform Cedar to improve patients’ healthcare finance experience—we unpack why digital payments are a good bet for health systems.
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.
Twitch viewing remains strong and helped create a hit game for its parent company: Amazon Games’ latest release has enjoyed a month of success thanks to cross-promotion on the wildly popular streaming platform.
Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.
How PepsiCo reevaluated its approach to sponsorships: the company used the pandemic as a reset, focusing on better measurement and more local activations
The telecom reported a net gain of 928,000 postpaid subscribers in Q3, more than double that of Verizon.
The company’s delayed reopening is in two months—unlike other Big Tech firms, it doesn’t have a vaccine requirement.
Fintechs can boost platform trading activity with tokenization: Republic raised $150M to add digital securities to its investing platform. These divide expensive assets into more liquid blockchain tokens.