According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.
The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.
Welcome to the world of white label EVs: Taiwanese multinational Foxconn is applying its component manufacturing model to its new EVs, which it is open to selling to other companies to brand as their own.
Auto insurance doesn't love advertising anymore: Insurance's biggest spenders have tightened their budgets due to economic troubles and a crisis of faith.
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Flying taxis could get you to the airport by 2024: Delta Airlines is teaming up with Joby Aviation to offer flying taxi service, but safety regulations for flying EVs could take longer than their road counterparts.
Four consecutive months of automaker TV advertising cuts: The industry spent 22% less in September, marking a third of the year.
Positive movement in the chip sector: Samsung aims for 2 nanometer chips, Intel tries its luck with GPUs, and Micron plans to invest $100 billion in a New York factory.
For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.
Chinese automaker BYD was the top passenger electric vehicle (EV) brand in Q2, accounting for 16.3% of the units shipped worldwide. US-based Tesla ranked second, with an 11.7% share.
The people’s electric car: There aren’t any Teslas in India, but the country could be well on its way to EV adoption targets with Tata’s $10,000 Tiago subcompact.
Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.
Fear of self-driving: Studies show that people think AVs are unsafe despite the tech being touted as the future of transportation. We can expect slow adoption of fully autonomous travel.
For the first time, Insider Intelligence forecasts digital advertising spending for five industries in France: retail, consumer packaged goods (CPG), auto, financial services, and travel. Digital ad spending is growing strongly in France this year. This Analyst Take gives a closer look at these inaugural forecasts.
The EV transition’s buggy software: Poor user experience and unreliable software are deterrents to EV adoption. Innovative software startups can ease the transition for automakers.
General Motors gives a vote of confidence to NBCUnified: The automaker will use NBCU’s trove of privacy-focused, first-party data for ad targeting.
EV charging almost as fast as pumping gas: Researchers are developing EV batteries that charge in 10 minutes. They could boost EV adoption and make vehicles less deadly during accidents.
EV segment expanding to SUVs, trucks, delivery vehicles: Various plans are in the works to develop efficient EV service vehicles. Tesla wants to know where you’d like superchargers, and Jeep is all in on all-electric vehicles.
Solar energy saves the day: By using solar panels integrated into their bodywork, Sono Motors’ EVs can get an additional 70 to 150 miles of range a week. Could solar panels solve EV range anxiety?
This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.