Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.
DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.
Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.
Publishers are closing the door on AI scraping: The New York Times banned use of its content for AI training in a move that others will follow.
Foreign investments in China plummeted 87% to $4.9B due to US-China tensions and COVID-19. Businesses are skeptical of China’s global openness, and tech giants shift production to India.
Netflix initiates gaming tests for TVs and PCs: An effort to diversify entertainment and tap into its 238 million subscribers.
Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
Meta is moving mountains to develop AR glasses: Instead of giving up on the metaverse, it’s taking patient, painstaking steps to beat Apple in the headset race.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Remember the metaverse? Bain predicts $900 billion by 2030, but big brands are showing mixed reactions.
VC and private equity can’t invest in Chinese tech with military inclinations. China is considering countermeasures, which could disrupt tech supply chains.
Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.
Disney finally gets into sports betting: The company will launch ESPN Bet in partnership with Penn National but will have to juggle a family-friendly image.
Netflix is making progress with gaming: A controller app that syncs to your TV is the first sign in months that Netflix is still committed to making video games work.
Daily active users jump for Roblox: Q2 results demonstrate widening net loss due to escalating costs.
A $5B lawsuit over Chrome’s ‘Incognito mode’ privacy moves closer to trial. Plaintiffs argue Google misused data, but Google stands firm on its transparency.
Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.
While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women’s sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.
The country is mandating 90 kW chargers and aiming for 150 kW in high-traffic zones. State subsidies for highway chargers show why success of EV adoption requires government involvement.