In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.
AMC edges up, Tubi soars, Fubo holds ground, Paramount+ expands: Diverse strategies shape the streaming battlefront.
Spotify's audiobook push: A new perk for premium users aligns with Gen Z's rising interest.
Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.
SiriusXM unites satellite, streaming, podcasts: aims for a Spotify-like experience to boost engagement and subscriber numbers.
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Hollywood strikes are taking a toll on streamer earnings: Warner Bros. Discovery posted heavy losses and poor subscriber growth.
Disney’s parks business buoys its streaming venture: The company saw TV ad revenue declines that could further push it to offload linear assets.
Hollywood strikes end, changing the course of entertainment: Higher pay for workers will result in cost-cutting and a streaming shift toward sports content.
VR startups tout their products’ health benefits: Clinicians want to see data demonstrating the efficacy of VR-based therapies. It might be the only chance VR product developers have to get patients to buy in.
Holiday ads embrace shoppable media: From AI ads to QR codes, major brands like Walmart and Home Depot pair with streamers for a seamless purchase experience.
Meta’s generative AI tools aren’t open to all: Political advertisers and those in other prickly industries will be barred from using its AI-driven ad products.
Former podcast laggards to take the lead: Latin America will overtake North America’s dominance in listeners in 2025, with China moving into the top spot by 2027.
Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
Gaming giants surpass expectations with robust earnings and increased user engagement by releasing new games and expanding into other forms of entertainment.
On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.
A look at Big Tech’s defense of AI copyright issues: A call for comments on rules reveals the leading AI firms’ strategies to deal with mounting legal challenges.
Google AI-training controversy triggers unionization: More contractors joined the Alphabet Workers Union ranks this week. AI-ethics issues could spur more organizing activity in the US and abroad.
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.