As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.
Influencer marketing and local advertising collide in college sports: Changes to name, image, and likeness rules have helped brands reach brand new markets.
Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
Rejigging Google Cloud for Europe, APAC: Google Cloud is scrambling to cash in on a potential $100B overseas market but may have to completely remodel existing infrastructure to lean into data sovereignty.
Kindle vs. Kobo Clara 2E: A new Kobo e-reader is stocked with aspects rivaling Kindle’s premium versions but at a lower price. Features allowing reading in diverse environments are key.
It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.
Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.
Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.
Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.
Meta’s prosumer move: An engineering sample of the new Meta Quest Pro headset was discovered a month before its official launch. A higher price points to Meta’s pivot toward businesses and “prosumers.”
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Google TV’s new accessibility features highlight a major market opportunity: More than one in 20 consumers have hearing loss in both ears—and remain underserved by marketers.
Xbox's Home UI gets a refresh: As Microsoft places greater emphasis on gaming, it's working with users to improve engagement.
On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.
The Super Bowl is a fixture of advertising: Fox has sold 95% of the event’s ad inventory, with spots going for as much as $7 million.
The Call of Duty series is a flashpoint of games consolidation: Sony and Microsoft are going to battle over rights to the Activision-owned franchise.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.
TikTok parent ByteDance downsizes gaming development: Layoffs in gaming studios indicate a quick retreat from gaming at a time when China’s video game industry is seeing a decline in revenue.