Netflix continues its gaming push, but troubles lie ahead: The company is focusing on small games based on popular IP while it gets its bearings.
Companies continue to make headcount cuts to counter inflation and economic uncertainty, while opportunities abound for high-caliber tech workers in emerging markets.
iPhone 15 sales dip 4.5% in China, highlighting waning demand. Geopolitical tensions and local competition affect sales.
What Microsoft’s Activision Blizzard merger means for mobile advertising
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.
TikTok contests a €345 million data privacy fine in Europe as it faces scrutiny over child privacy and misinformation spread. Mounting lawsuits could dampen growth.
AI could be a ticking time bomb for the economy: The SEC chair is warning about significant financial fallout from the technology. Regulators and researchers need to act.
Microsoft-owned Minecraft surpasses 300 million copies sold and remains a top-selling game with 175 million monthly users. It could be a template for future gaming success.
Germany's anti-discrimination agency exits X: Concerns rise over intolerance as the EU warns Meta on misinformation following Israel-Hamas conflict.
Hollywood strikes rage on, dimming the outlook for streamers: Talks between SAG-AFTRA and studios break down, making it less likely that streamers will have content in time for 2024 Upfronts.
Finalizing its largest-ever deal after a 21-month regulatory battle will shake up the gaming industry and fuel Microsoft’s mobile and cloud gaming strategies.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
The Washington Post announces buyouts amid declining revenues: a reflection of broader struggles in the media sector.
Ad-supported streaming grows: With rising subscription costs, many US adults are turning to FASTs; traditional streaming and TV services face consumption cuts.
Microsoft’s Activision Blizzard acquisition could boost Xbox offerings, though recent blockbusters remain exclusive elsewhere—for now.
Paramount selects iSpot for advanced ad metrics: The deal is part of advertisers’ demand for greater transparency and precise measurement across linear and streaming properties
Misinformation on social platforms spotlighted amid Israel-Hamas conflict: Brand safety and content moderation concerns underline a growing dilemma for advertisers and public trust.
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.