Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
Roblox wants to keep its audience as it ages: Platform introduces mature content for users 17 and up.
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Google scouts Pixel production options in India: Geopolitical tensions are a boon for the country’s burgeoning manufacturing sector, but challenges will make diversifying from China an uphill battle.
Spotify will finally offer Hi-Fi audio, but at a high cost: The company is planning a higher subscription tier, but competitors offer the perk for free.
US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
An overwhelming vote in favor of user-replaceable batteries in electronics aims to improve e-waste management. It could lead to major design changes and longer device lifespans.
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
AI companies are running out of free content to train on: They are working with publishers on copyright deals that could range in the millions.
Google Bard’s expansion to 27 countries is stalled over privacy concerns. Competitors could gain EU market share as heightened regulatory scrutiny may force Google to adapt its practices.
Ripping and replacing more than half of its 4G and 5G infrastructure will cost billions of euros. It also runs the risk of alienating its biggest trade partner.
A Texas law makes state a breeding ground for social media lawsuits: The measure requires parental consent for usage, but its definitions are ill-defined.
Retail media meets live sports: Walmart Connect partners with NBCUniversal for targeted advertising.
Twitter hit with major lawsuit: Music publishers allege rampant copyright infringements and seek $250 million in damages.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Outstanding performance with a catch: Black creators excel in engagement and media value across social platforms but face significant pay disparities.
Can ‘Lord of the Rings’ become the next mega-media franchise? After a $2 billion deal fell through, owner Embracer Group is doubling down on the property.
US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.