Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
Roblox’s improved metrics are music to brands’ ears: Invisalign is the latest company to launch an experience on the gaming platform that’s meant to woo younger users.
Tech cold war between US and China intensifies: As Chinese president Xi Jinping solidifies his third term, US federal regulators have intensified the ban of telecom equipment considered to be security threat
iPhone charger removal results in $19 million fine: Apple gets dinged in Brazil for forcing new iPhone users to fork out more cash for necessary chargers—it’s the latest case against its consumer hostile decisions.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
Roku’s smart home play: It’s leaning on its installed base of connected TVs as hubs for affordable smart home cameras, doorbells, and lights.
Will Microsoft’s Activision deal close? The acquisition is looking shaky following a report from a UK antitrust watchdog.
It turns out podcast exclusivity may not be the move: Layoffs at Spotify revealed that exclusivity drastically reduced Gimlet Media’s listeners.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
Netflix’s ad tier causes it to embrace transparency in the UK: The company is joining BARB to give advertisers clarity on audience measurement.
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Meta’s Pro Quest: Mark Zuckerberg wants to replace laptops and smartphones with mixed-reality VR headsets, but he could fragment the metaverse by looking too far into the future.
Another month, another round of WBD layoffs: The merged company needs to put greater focus on its streaming future.
The World Cup gives ad spending an end-of-year-boost: The soccer (or is it football?) tournament is a hot spot for ad spend, but isn’t without its serious controversies.
Extra, extra, read all about it: Newsletters and the platforms that house them have had a strong few years. But with churn and tech layoffs, can they keep up?
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
Biden tries to keep an EU-US splinternet at bay: An executive order could help ease regulatory risk for companies transferring data between Europe and the US, if the EU agrees.