Streaming’s year of price hikes continues: YouTube and Peacock increased subscription prices, and Netflix cut its cheapest ad-free tier as services look to boost revenues.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
Data-Driven Shift: TV advertising evolves, becoming more data-driven and automated, notes a Comcast report.
Microsoft and Activision get another three months to complete their deal: The two companies agreed to extend their deadline as UK authorities reexamine the merger.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.
NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Mattel is capitalizing on ‘Barbie’ fever: A series of ironic and self-deprecating viral marketing campaigns has placed the doll top of mind for a range of consumers.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
TikTok's music expansion: Platform is broadening its footprint by expanding its new streaming service globally and forming a strategic alliance with Warner Music Group.
On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Where’s that Netflix user revolt? Password-sharing crackdown led to more sign-ups, not less, according to new data.
OpenAI and AP enter a two-year partnership to share news content and technology. Can they protect copyright and ensure fair compensation for writers?
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Microsoft’s Activision acquisition nears its conclusion: There are a few roadblocks left to clear, but the odds of a merger are higher than ever.
All the metrics we track for connected TV (CTV) are climbing, including time spent, ad dollars, and users. All this is happening as linear viewership declines, and for the first time, non-pay TV viewers have surpassed pay TV this year, according to our forecast. Here’s what advertisers need to know to keep up with this shifting landscape.
A string of recent regulatory setbacks is prompting questions about the effectiveness of FTC chair Lina Khan’s approach to Big Tech. Critics suggest a more prudent strategy may be more successful.
Roblox could be the metaverse blockbuster: With 66 million active users, Roblox is set to launch on Meta's Quest VR headset. This could boost engagement in the metaverse, appealing to Meta's targeted young user demographic.
Linear could soon be a thing of the past for Disney: CEO Bob Iger suggested the company may look to sell off TV assets and focus on digital.