Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.
Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.
ESPN is the financial diamond of Disney's entertainment portfolio: As the sports leader pivots to streaming, it must balance pursuit of NBA rights with profitability.
Apple, Google, and Meta can incorporate advanced WiFi connectivity in their AR devices in the US, paving the road to expand into wearables and connected cars via WiFi 6 GHz band.
China targets tech companies for US retaliation: China may thwart Broadcom's $69 billion VMWare merger, reminiscent of past Intel acquisition stalls, amid escalating US-China AI war.
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Netflix's Q3 success: Surpassing Wall Street's estimates, the company reports record-breaking subscriber additions and strong earnings amid industry challenges.
Investors’ love of generative AI gets extreme: Balancing genAI’s potential with risks will yield better outcomes for society and the economy.
Macy’s sets up shop in the metaverse: The retailer is banking on virtual experiences to raise awareness for its brands and deepen shopper loyalty.
Teens now prefer YouTube over Netflix for daily video time: Piper Sandler's biannual survey highlights shifting streaming habits.
Netflix continues its gaming push, but troubles lie ahead: The company is focusing on small games based on popular IP while it gets its bearings.
Companies continue to make headcount cuts to counter inflation and economic uncertainty, while opportunities abound for high-caliber tech workers in emerging markets.
iPhone 15 sales dip 4.5% in China, highlighting waning demand. Geopolitical tensions and local competition affect sales.
What Microsoft’s Activision Blizzard merger means for mobile advertising
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.
TikTok contests a €345 million data privacy fine in Europe as it faces scrutiny over child privacy and misinformation spread. Mounting lawsuits could dampen growth.
AI could be a ticking time bomb for the economy: The SEC chair is warning about significant financial fallout from the technology. Regulators and researchers need to act.
Microsoft-owned Minecraft surpasses 300 million copies sold and remains a top-selling game with 175 million monthly users. It could be a template for future gaming success.