Hollywood strikes end, changing the course of entertainment: Higher pay for workers will result in cost-cutting and a streaming shift toward sports content.
VR startups tout their products’ health benefits: Clinicians want to see data demonstrating the efficacy of VR-based therapies. It might be the only chance VR product developers have to get patients to buy in.
Holiday ads embrace shoppable media: From AI ads to QR codes, major brands like Walmart and Home Depot pair with streamers for a seamless purchase experience.
Meta’s generative AI tools aren’t open to all: Political advertisers and those in other prickly industries will be barred from using its AI-driven ad products.
Former podcast laggards to take the lead: Latin America will overtake North America’s dominance in listeners in 2025, with China moving into the top spot by 2027.
Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
Gaming giants surpass expectations with robust earnings and increased user engagement by releasing new games and expanding into other forms of entertainment.
On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.
A look at Big Tech’s defense of AI copyright issues: A call for comments on rules reveals the leading AI firms’ strategies to deal with mounting legal challenges.
Google AI-training controversy triggers unionization: More contractors joined the Alphabet Workers Union ranks this week. AI-ethics issues could spur more organizing activity in the US and abroad.
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.
The Fortnite maker sued Google over Android’s app store practices, alleging a payments monopoly. A pivotal jury trial could alter future app payments.
Musk’s X.ai startup launches ‘sarcastic’ bot Grok: It’s in the testing phase and will be available to Premium users. Expect controversy, content moderation issues, and questions about value.
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Disney acquires Comcast's 33% Hulu stake: The move solidifies its standing in the shifting streaming landscape.
Bad news for news publishers: The percentage of US adults who closely follow news developments continues to decline—pushing advertisers to platforms with healthier viewership.
The Bletchley Declaration, signed by officials from 28 countries, aims to tame AI’s unchecked global expansion, but long-term commitments are in question.
The iPhone maker hits its longest sales slump since 2001. Struggles in China intensify while Huawei rises and the smartphone market becomes saturated.
An executive order creates much-needed AI rules: The sweeping order addresses privacy and labor concerns but leaves out fraught topics like copyright.